Design
The design of a layout encompasses the overall look of the page. The components of a design include the color palette, typography, image size and shape, and placement of elements on the page.
Color Palette. Because humans respond so strongly to color, a great palette may be just the thing to inspire your creativity. Examine layouts for pleasing color combinations. Note how designers use colors found in their photographs to devise a color scheme that compliments the images.
Typography. The look of the letters you choose for your titles and journaling is key to creating the mood and expressive quality of your page. When you find yourself admiring a title, consider how the font and materials contribute to the effect. How does the choice of font fit the subject? Is it casual or formal, subtle or in-your-face? What emotion does the font evoke?
Image size and shape. Note the size and shape of the photographs. Did the designer crop the photo in an unusual way? How does the crop concentrate the eye on the focal point of the photo? If a large photo in a layout inspired you but it’s too late to run to the photo lab, try scanning, enlarging, and printing your photo on textured cardstock for a different look. If a layout groups several small photos, you can substitute a larger photograph in their place. Conversely, try replacing one large photo with a grouping of several smaller photos.
Placement. How do the photographs relate to journaling blocks and embellishments? Does the title wrap around an element or is it layered onto the layout in a creative way? Remember that embellishments are flexible. You can mimic placement on the layout even if you switch soccer balls to flowers. Or you can increase or decrease the number of embellishments to suit your taste.
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