California Adventures

Greetings from sunny SoCal! Our ad sales staff and I are here visiting some manufacturers, and it’s been fun getting a peek at where the creativity happens. Here are some of the highlights from the trip.

 SoCal10 with text

At Prima Marketing in Chino, owner Pom Intra had us on camera doing an impromptu streaming video on their Web site within 10 minutes of our arrival!(Please forgive my “ums” and mild confusion!) She was showing us just how easy—and fun!—it is to produce their “Live with Prima!” spots. Luckily for Pom they have better-prepared hosts for their regular broadcasts. You can check them out here.

Then we got a tour of the warehouse and learned more about how they make all of their beautiful flowers. Did you know that every Prima flower is handmade? And get this: Of the 800 people who work at their factory in Thailand, there are 100 people who deal solely with mixing the right colors for each product? Mind-boggling.

At Ellison HQ in Lake Forest , Denzel, there showed us some cool things they have in the works for upcoming Sizzix releases. (You Tim Holtz fans will be floored!) The new eclips electronic shape-cutter will start shipping soon, so we explored that a bit and learned how it can cut shapes from multiple pieces of paper in one cutting session. Check out their ad in the June issue of Scrapbooks etc. to see an example of that feature in action.

About a mile from Ellison we stopped to see the folks at Me & My Big Ideas. Their offices are very clean and colorful, and even their warehouse looked well-organized! It is so cool to see these warehouses with stacks of boxes containing all those scrapbooking goodies!

We also stopped by Pioneer Photo Albums–where the receptionist has a fun trio of dinosaurs on her desk–and Uchida of America—which is a really colorful office with a paint scheme that looks like it could have been inspired by their markers!

Gotta get packed for an early flight tomorrow. So thanks to all our friends here who made our visit to California awesome!

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