Kathy Ireland Launches Craft Line

The first day of the Craft and Hobby Association trade show was today. The SBE staff will be posting photos and info about new products.

Kathy Ireland, former model and recent Dancing with the Stars contestant, is launching a line of crafting products in conjunction with Belagio Enterprises. I had the opportunity to speak with her about the product launch while she was at the Belagio booth today at CHA.

“I just love scrapbooking,” Kathy said. “You can’t get much more personal than a scrapbook—it’s the best gift you can give someone.”

Throughout our conversation, Kathy emphasized her mission of “finding solutions for families, especially busy moms.”

“Busy moms have so many unfinished projects,” she said, so she designed her line of rub-ons, ribbons, and appliques to be “easy to use, but also have something for more sophisticated crafters.”

When asked if she had any advice for scrapbookers, Kathy said, “It’s not about perfection, it’s about passion.”


A close-up of some of the ribbons.


An overall shot of the ribbon display.


A few of the rub-ons designs.


Some more rub-ons.


Glow in the dark stickers.

0KIIMG_1537More ribbon.

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3 Responses to “Kathy Ireland Launches Craft Line”

  1. Where can we buy Kathy Ireland scrapbooking products? I used to love her items in the discount stores, hoping she has the scrapbook supplies there also.

  2. Her products will be available in stores soon–although I don’t know which stores. When I met with Kathy and Belagio, they said products were ready to ship–they just needed to work out who was carrying them first.

  3. Is there any update on where we can buy these products?