The first day of the Craft and Hobby Association trade show was today. The SBE staff will be posting photos and info about new products.
Kathy Ireland, former model and recent Dancing with the Stars contestant, is launching a line of crafting products in conjunction with Belagio Enterprises. I had the opportunity to speak with her about the product launch while she was at the Belagio booth today at CHA.
“I just love scrapbooking,” Kathy said. “You can’t get much more personal than a scrapbook—it’s the best gift you can give someone.”
Throughout our conversation, Kathy emphasized her mission of “finding solutions for families, especially busy moms.”
“Busy moms have so many unfinished projects,” she said, so she designed her line of rub-ons, ribbons, and appliques to be “easy to use, but also have something for more sophisticated crafters.”
When asked if she had any advice for scrapbookers, Kathy said, “It’s not about perfection, it’s about passion.”
A close-up of some of the ribbons.
An overall shot of the ribbon display.
A few of the rub-ons designs.
Some more rub-ons.
Glow in the dark stickers.
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